Croft View Construction

Building a brand with illustration

Tired of their generic stock imagery, Croft View Construction wanted to use illustrations that were genuine, engaging and made an impression.

With an aim of increasing engagement on both their website and social media I used a sketched style of illustration with a limited colour palette of a few brand colours for impact. The simple characters and shapes helped represent the basic processes of each construction service the client offers.

This illustrative style was carried throughout all of their marketing channels to ensure a consistent brand voice.

"This whole process has been amazing and we're so happy with the illustrations. They have exceeded our expectations!"

Janine Toms - Croft View Construction